Choose Your Hard Tee

There’s no easy path—only different kinds of hard.

“choose your hard.” is a reminder that every outcome has a cost. The question isn’t whether something will be difficult—it’s which challenge you’re willing to take on.

Designed for everyday wear, this tee pairs a clean, minimal look with a message rooted in agency, ownership, and honest choice.

Wear it when you need the reminder. Wear it when you’re making the decision.

The tri-blend fabric creates a vintage, fitted look. And extreme durability makes this t-shirt withstand repeated washings and still remain super comfortable.

• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

Each shirt is made especially for you once your order is placed. This reduces overproduction and waste—so you’re not just wearing your values, you’re supporting more thoughtful, intentional production.

Thanks for choosing a more sustainable way to create and consume.